From 5 to 23 Staff: How HTS Creative Scaled Without Losing Control of Their Margins

How Managing Director Joe Morris rebuilt HTS Creative’s operational foundation, eliminated invisible revenue leaks and gained total clarity on quote profitability.

KEY TAKEAWAY

“How confident are we in our pricing now? It’s night and day. We’ve refined the system to a point where pricing is consistent, controlled, and completely reliable across the board.”

AT A GLANCE

HTS Creative by the numbers

5 → 23 Staff
Team Scale

Quadrupled full-time workforce following an MBO without operational friction.

2 Hours
Onboarding Speed

New starters fully operational on HireHop within two hours.

50+ Goal
Future Foundation

Built a robust operational structure to support their next milestone.

100% Clarity
Margin Control

Total “Night and Day” confidence across quoting, sub-hires, and invoicing.

THE BACKGROUND

HTS Creative has been a staple of the live events industry for over 20 years, but the business today looks very different from the one that started two decades ago.

What began as a specialised dry-hire operation has evolved into a full-scale production powerhouse, delivering some of the UK’s most prestigious national setups, from the Windsor Castle Jubilee to the Poole Harbour Festival and iconic London installations.

Following a management buyout in 2019, Managing Director Joe Morris and his team took the helm, rapidly growing the business from 5 to 23 full-time employees. But as project scale tripled and operational complexity surged, their legacy internal systems hit a hard wall.

Case Study: HTS Creative - Trafalgar Square Jr. NBA production | Hirehop

HTS Creative delivering complex structural staging in Trafalgar Square, London.

THE PROBLEM

Before making the move to HireHop, HTS Creative was reliant on a legacy, server-based system that Joe describes simply as “horrendous.”

The issue wasn’t just a clunky interface; it was a fundamental lack of trust in the data. The system couldn’t reliably show what had and hadn’t been invoiced, meaning the team spent hours double-checking figures, auditing job folders, and manually verifying jobs.

For a business scaling at pace, these “invisible” revenue leaks and administrative bottlenecks weren’t just frustrating: they were a direct risk to the company’s momentum.

“

“We never want to go back to server-based systems. HireHop has been a key enabler in our transition from a rental-focused business to a project-led production company.”

Joe Morris • Managing Director, HTS Creative
THE CRITERIA
What HTS Needed to Scale
✓
Cloud-Based Infrastructure
Zero server maintenance or physical location lock-in.
✓
Total Invoicing & Margin Trust
Instant, reliable line-item job profitability.
✓
Built for 50+ Team Capacity
Intuitive UI that enables rapid staff onboarding.
THE DECISION

Switching core software is a major commitment for any rapidly growing team. It meant cleaning up years of legacy customer and inventory data, re-evaluating stock codes, and reworking internal processes from the ground up.

However, Joe and his leadership team recognised they had reached a critical operational crossroads.

To continue scaling toward their ambitious long-term goal of 50+ staff, they needed a system that supported rapid, informed decision-making across office operations, commercial pricing, and site production — without creating administrative bottlenecks.

THE TRANSITION

In practice, the migration was far smoother than the typical software implementation story. HTS Creative chose a disciplined approach, running their legacy system side-by-side with HireHop for six weeks to verify every stock code, rate sheet, and workflow.

Because HireHop is built on real-world rental industry logic rather than rigid corporate rules, staff picked it up almost immediately. Rather than a disruption, the switch became an opportunity to permanently eliminate years of data clutter.

Today, when new team members join HTS Creative, they are brought up to speed and fully functional on HireHop in under two hours.

HOW WE MAKE THE MOVE SEAMLESS

The HTS Migration Journey

STEP 01
Simple Data Import
Legacy inventory, rate sheets, and customer lists cleansed and imported effortlessly.
STEP 02
6-Week Parallel Run
Ran legacy servers side-by-side with HireHop to verify margin accuracy with zero operational risk.
STEP 03
2-Hour Team Onboarding
New starters brought up to speed and fully functional in under two hours.
THE IMPACT

The most immediate shift hasn’t just been in the software interface, but in the entire atmosphere of the office. With accurate, live data flowing across departments, the lingering doubt about missed invoices or pricing errors has completely disappeared.

Structured flexibility in quoting

HTS Creative can now present equipment in a way that is clear and professional for the client, while allowing the warehouse and delivery teams to see the detailed, technically complex specifications behind the scenes.

Reliable margin control

For Joe, the change in financial visibility has been transformative. The team can now see exactly what they are making on every job, allowing them to offer competitive value without losing control of their profitability.

A proven foundation for scalable growth

By removing operational friction and software constraints, HTS Creative has quadrupled its core team from 5 to 23 staff while building the structural capacity to comfortably scale past 50+.

Case study: HTS Creative - Poole Harbour Festival | HireHop

HTS Creative executing full-scale event production at Poole Harbour Festival.

LOOKING AHEAD

HTS Creative doesn’t see HireHop as a vendor, but as a long-term partner in their growth. As they look toward doubling their team again and broadening their product offering, they finally have a foundation that allows them to evolve without friction. By removing the operational debt of their old system, HTS Creative is back to doing what they do best: delivering exceptional experiences for artists and audiences alike.

Before vs. After: The HTS Transformation

How switching to HireHop permanently changed daily operations.

Operational Challenge Legacy Server Setup HireHop Cloud Platform
Invoicing & Revenue Unbilled jobs, “invisible” leaks, manual spreadsheet audits Automated billing sync & zero missed line items
Quote Margins Inconsistent pricing & uncertain project profitability “Night and Day” confidence with live margin tracking
Team Onboarding Steep learning curve & dated interface New starters fully operational in 2 hours
Site Operations Tethered to office server; site crews out of sync Real-time cloud access via tablets & mobile
TAKE THE NEXT STEP

Ready to go from managing gear to managing growth?

Let’s have a human conversation about your operational foundation and see how HireHop can scale with your business.